National Academy of Public Administration, Office of the President of Ukraine

Global Development Learning Network, World Bank

DISTANCE LEARNING CENTER

National Academy of Public Administration, the President of Ukraine
Global Development Learning Network, World Bank

УКР РУС

ENG
 
About DLC
GDLN
News
Courses
Gallery
Library
Links
Contacts

Distance Learning Course
MARKETING

The DL course is presented most of all for marketing managers and specialists, and will be useful for everyone, who would like to gain knowledge in marketing on-the-job-training basis by the Internet.

TRAINING RESULTS

DL course students get knowledge and skills relatively:

  • systems approach to enterprise marketing
  • micro and macro environment of marketing
  • marketing research organization and conducting
  • developments of marketing complex
  • strategic and operative planning, marketing control

    DL COURSE STRATEGY

  • Courses combine collective and self-instruction students' work with tutor's coordination.
  • Course strategy is based on case study and project training, which suppose using a number of cases and project development on marketing issues.

    DL COURSE STRUCTURE:

    Module 1. Introduction to Marketing.
    Module 2. Market environment of enterprise.
    Marketing informational system.
    Marketing research.
    Module 3. Market segment and product place.
    Module 4. Goods policy.
    Module 5. Price-making and price policy.
    		 Module 6. Goods distribution.
    Module 7. Marketing communications.
    Module 8. Consumers behavior.
    Module 9. Marketing management.
    Module 10. Marketing strategy.

    DL students are supplied with the complex of:

  • on-line course;
  • printed materials: text-book on Marketing, learning guidelines;
  • CD with addition information resources.

    DL course plan:

  • introductory face-to-face session;
  • training process by distance learning format (practical tasks, passing tests, consultations);
  • final face-to-face test: individual project presentation and defense.

    AUTHOR AND TEACHER OF COURSE

    Oleksander Bakalynskyi - the Candidate of Economics Sciences, associate professor, specialist in the field of marketing, business-trainer with 10-years-old experience. He has successful experience creating new goods and trade marks, projects marketing communications and marketing management as a director of marketing OAO "Kremenchug gormolokozavod", PII Nemirovskiy LVZ "NEMIROFF", PII DP "Guta-Ukraine", manager of trade mark "Brothers Klichko". Education background: Kiev Polytechnic Institute, Kiev National Economical University, German Academy of Management (Lower Saxony), dissertation the problems of marketing communications (1998).
    The chief of the consulting company VIVAT STRATEGY.

    DL course's term and cost:

    • Term of the course - November 2006 - January 2007.
    • Course's Cost -950 UAN per course.

    On conditions of successful course fulfillment the students receive the Certificate of the Distance Learning Center and the Institute of Administrative, Economic and Political Management, the National Academy of Public Administration, the President of Ukraine.

    REGISTRATION

    For training process by distance learning format you need:

    • register and report necessary information (form for a request: last name, name, name of organization, telephone number, address and e-mail) on the telephone 241-98-40/41/42, e-mail anuta@uapa-dlc.org.ua, info@uapa-dlc.org.ua or fax: 241-98-44.
    • get an agreement, account or receipt for payment.
    • pay for training and send the copy of payment or receipt by the fax in Center..

    CONTACT INFORMATION

    Anna Pil'shchikova - anuta@uapa-dlc.org.ua

    Viktioriya Strutynska - info@uapa-dlc.org.ua

     

    		•